Violet Grey is home to a carefully selected curation of all things beauty. The brand prides itself on only carrying products that are "Violet Code-approved" after rigorous testing, so we always know where to turn when looking for the best of the best in any category. You already know about our fascination for all things Violet Code-Approved Smart Beauty, so now it's time to dive headfirst into the newly approved selection of beauty and skin care from some of our favorite brands.